$20m 'Made Right Here' campaign supports Aussie makers and growers
The $20M Made Right Here campaign encourages Australians to buy local and support Australian makers, growers, and jobs.
What’s happening?
A new national advertising campaign, Made Right Here, has been launched to encourage Australians to buy Australian-made products.
The campaign has been unveiled by Australian Made Campaign Ltd and is supported by a $20 million Australian Government grant.
The campaign aims to lift awareness of Australian-made products and increase business participation in the Australian Made logo program.
Why it matters
The campaign is designed to support local manufacturers, growers, and job creation by encouraging people to buy Australian where they can.
It also aims to help shoppers make confident and informed purchasing decisions, with benefits flowing through local communities and the national economy.
AMCL Chief Executive Ben Lazzaro said the campaign shows the wide range of Australian-made options available.
“As the campaign says, Australian Made means made right here in Australia, but the green-and-gold logo means more than just where something is made – it means that when you choose it, you’re backing local businesses and home-grown ideas as well as supporting fellow Aussies,” he said.
“The new campaign also highlights and celebrates what we can often take for granted, which is that we have access to such a wide variety of locally made, high-quality products that play pivotal roles in our everyday lives.”
“‘Made Right Here’ celebrates what we can often take for granted, which is that we have access to such a wide variety of locally made products, made to Australia’s stringent safety and quality standards, which play pivotal roles in our everyday lives.”
Local impact
The campaign highlights how everyday purchasing decisions can support Australian businesses, workers, and communities.
It focuses on the role local manufacturing and production play in creating jobs and supporting economic activity across Australia.
By the numbers
The campaign is supported by a $20 million Australian Government grant and will run until 30 June 2026.
New 2025 research shows 87 per cent of Australians say it is important to buy Australian Made.
Research also shows 79 per cent of Australians are willing to pay more for Australian-made goods.
Recognition of the Australian Made logo sits at 99 per cent, with 93 per cent of Australians trusting the brand.
Zoom in
The television advertisement shows the Australian Made kangaroo logo coming to life.
It moves through scenes from construction, manufacturing, and other sectors to show what Made Right Here represents.
The ad also highlights Australian innovators and links local ideas to job creation and economic growth.
Zoom out
AMCL Chair Kate Carnell AO said the campaign comes at an important milestone for the logo.
“The Australian Made logo turns 40 this year,” Ms Carnell said.
“In that time, the green-and-gold kangaroo has helped Australians make confident, informed purchasing decisions that support the country’s makers and growers – and in turn, local families and communities.”
“Today, it remains the most trusted country-of-origin symbol, with 93 per cent of Australians trusting the brand.”
Industry example
National manufacturer Capral Aluminium is one of 4,500 businesses certified to use the Australian Made logo.
“Capral Aluminium has operated in Australia for 90 years because we believe local manufacturing adds value to the Australian economy,” said Dragicevich.
“Capral is immensely proud to be an Australian Made licensee. Australian Made, including the Made Right Here campaign launched today, gives manufacturers like Capral a trusted, universally recognised mark that helps identify Australian-made products and gives customers confidence that they are buying quality.”
“By backing Australian jobs, skills and investment, the campaign strengthens our industry today and into the future.”
What to look for next?
The Made Right Here campaign will continue rolling out nationwide across multiple media channels through mid-2026.
Australian Made Campaign Ltd will continue encouraging more businesses to adopt the logo and more Australians to buy locally made products.