Bendigo Bank’s nationwide Agribusiness expansion
Bendigo Bank Agribusiness strengthens rural banking, offering expert financial support and digital solutions to Australian farmers in 2025.
What’s happening?
Bendigo Bank officially integrated Rural Bank customers into its agribusiness division, forming Bendigo Bank Agribusiness. This transition enhances digital capabilities, expands lending services, and strengthens regional banking accessibility for farmers across Australia.
Why it matters?
Australian farmers will now benefit from seamless banking services, improved financial products, and nationwide support from agribusiness specialists who understand their unique needs.
Local Impact
This transition ensures rural communities continue receiving expert financial support, combining Bendigo Bank’s second-largest regional branch network with over 150 agribusiness specialists across the country.
By the numbers:
150+ agribusiness specialists providing expert guidance nationwide.
Customers gain access to Australia’s second-largest regional banking network.
The move is part of a six-year transformation strategy, set for completion in 2025.
Zoom In: How Farmers Benefit from the Change
Chief Customer Officer Adam Rowse emphasised the ongoing support for farmers:
"For almost 25 years, Rural Bank has stood side by side with Australian farmers through every season, helping them stay on top of challenges and cultivate opportunities, while investing in the communities in which they live and work."
"Bendigo Bank too, has a long, proud history of contributing to a better future for farmers and strengthening rural communities by feeding into prosperity – and it is with this unique blend of heart and heritage that we’re excited to formally introduce Bendigo Bank Agribusiness."
Zoom Out: The Big Picture for Agribusiness Banking in Australia
This transition is part of Bendigo Bank’s digital transformation strategy, ensuring that by the end of 2025, the bank will operate with just two key brands—Bendigo Bank and Up—on a unified banking system.
What to look for next?
Bendigo Bank Agribusiness will provide market research, industry insights, and financial support to ensure Australian farmers remain competitive in a rapidly evolving sector.