Hilton hotels takes rein at former Palazzo Versace
The Gold Coast hotel, formerly known as Palazzo Versace, will soon be operating under the Hilton umbrella.
The hotel will be operated under Hilton’s emerging brand, LXR Hotels and Resorts, and it will be the first in Australia
Now called the Imperial, LXR Gold Coast will officially open its doors in early 2027 after a renovation.
Hilton’s director of development in Australia, Tushar Raniga, said the new hotel marked a significant milestone in Hilton’s expansion in Australia.
“The Gold Coast provides an ideal setting for LXR’s distinctive approach to luxury, where place, design and experience are deeply connected,’’ Mr Raniga said.
The property holds one of the most alluring positions along the city’s main coastal corridors and will introduce the independent spirit of LXR to the Australian market.
“We are proud to work with our partners to bring this exceptional destination to life and to continue expanding Hilton’s presence in one of the region’s most dynamic resort markets,”
The reinvigorated LXR Gold Coast will feature 200 rooms with a blend of grand neoclassical architecture and Italian-inspired interiors.
Globally, LXR Hotels & Resorts has 36 properties either operating or in the pipeline. The brand recently celebrated the openings of Cameo Beverly Hills and its first entry into France with the opening of Sax Paris.
Hilton intends to expand the brand to sought-after destinations such as Niseko, Phuket and Da Nang.
“The arrival of LXR Hotels & Resorts in the Gold Coast marks an important step in the evolution of the luxury hotel offering in Australia,’’ said Candice D’Cruz, vice president, Luxury Brands, Asia Pacific.
“This hotel will meet the growing needs of a more discerning traveller who is seeking exceptional quality, while still wanting experiences that feel authentic, personal and deeply connected to place.
“LXR Hotels and Resorts is a collection of hotels that strikes the balance between refined luxury and local character, and the Gold Coast is the perfect example of this.”
The Hilton group operates more than 9000 hotels through 26 brands in 143 countries and territories. With the warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history.
 |
|