Men’s mental health app innerBoy launched in Australia

Not all men break cycles. Will you?

Launched in Australia on Tuesday, 1 October, innerBoy is a free app designed to confront harmful masculinity and break cycles of violence while inviting men to reflect on their behaviour, heal from trauma, and take responsibility for creating healthier, safer relationships.

Following its successful launch in New Zealand in 2023 by She Is Not Your Rehab, innerBoy has supported thousands of men, making mental health resources accessible and free.

Professor Patrick O'Leary, Co-Director of the Disrupting Violence Beacon at Griffith University, emphasised the app’s impact: "We desperately need to try something different in how we respond to domestic violence at the source.

innerBoy is an outstanding innovation because it brings all men into the picture in a way we have not seen before—not with shame or blame, but with practical advice and reflection. It is accessible to all men to be part of the solution, whether it be changing the now or healing the past."

The app's expansion to Australia comes as alarming statistics show that one woman is killed every nine days by a current or former partner.

To support its impact, innerBoy will collaborate with DVConnect, a 24-hour Domestic Violence Helpline based in Queensland, bringing localised content and partnerships with Australian mental health professionals and agencies to ensure cultural relevance and accessibility.

The campaign has garnered support from 14 notable male advocates and public figures, including Jeremy Marou of Busby Marou, who highlights the strength of his Aboriginal heritage in breaking cycles of violence and Dave Kramer, a close friend of Hannah Clarke’s who alongside her 3 children lost their lives to domestic violence comments: “If I'd had innerBoy back then, I would have shown up differently, and maybe she'd still be here.”

She Is Not Your Rehab is a global movement committed to ending domestic violence through community initiatives, viral social media campaigns, educational programs, books in prisons and digital tools like innerBoy.

Download innerBoy at innerBoy.au for free and be part of the change.